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The Eyes Never Lie: The Use of Eyetracking Data in HCI Research

Bruneau, D; Sasse, MA; McCarthy, JD; (2002) The Eyes Never Lie: The Use of Eyetracking Data in HCI Research. In: Proceedings of the CHI 2002: Conference on Human Factors in Computing Systems. ACM: Minneapolis, Minnesota, USA. Green open access

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Abstract

Recent technology developments have made eye-tracking systems more affordable and less cumbersome. Many members of the HCI community will therefore consider employing this method in usability research and assessment. This paper, provides an overview of the eye movement data that can be collected, what is involved in analysing them, and what it can add to current HCI research and usability assessment practice. We argue that, whilst much work is required to develop the use of eyetracking as a practitioner’s method, it can provide valuable objective data about the impact of visual design on human performance. To illustrate this point, some preliminary results of a study into web page usage are reported. The results are examined with regard to explaining task performance, user physiology as well as in the assessment of the difficulties and the potential behind eye-tracking.

Type: Proceedings paper
Title: The Eyes Never Lie: The Use of Eyetracking Data in HCI Research
Event: CHI 2002: Conference on Human Factors in Computing Systems
Open access status: An open access version is available from UCL Discovery
Publisher version: http://hcibib.org/archive/CHI
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Eye tracking, physiological methods, usability evaluation
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science
URI: https://discovery.ucl.ac.uk/id/eprint/119033
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