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How big is the elephant in the room? Estimated and actual IT costs in an online behaviour change trial

McCambridge, J; O'Donnell, O; Godfrey, C; Khadjesari, Z; Linke, S; Murray, E; Wallace, P; (2010) How big is the elephant in the room? Estimated and actual IT costs in an online behaviour change trial. BMC Research Notes , 3 , Article 172. 10.1186/1756-0500-3-172. Green open access

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Abstract

The practical and methodological challenges inherent in online behaviour change studies are both novel and complex. We relate our experiences of estimating and managing information technology (IT) research and intervention costs in an ongoing internet trial in the hope that others will find this information useful.

Type: Article
Title: How big is the elephant in the room? Estimated and actual IT costs in an online behaviour change trial
Location: England
Identifier: PMCID: PMC2902495
Open access status: An open access version is available from UCL Discovery
DOI: 10.1186/1756-0500-3-172
Publisher version: http://dx.doi.org/10.1186/1756-0500-3-172
Language: English
Additional information: © 2010 McCambridge et al; licensee BioMed Central Ltd. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
UCL classification: UCL
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Population Health Sciences > Institute of Epidemiology and Health
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Population Health Sciences > Institute of Epidemiology and Health > Primary Care and Population Health
URI: https://discovery.ucl.ac.uk/id/eprint/112186
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