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Impact of standardising the colour and branding of vape devices on product appeal among young people: a randomised experiment in England, Canada, and the US

Tattan-Birch, Harry; East, Katie; Cox, Sharon; Jackson, Sarah; Brown, James; Simonavičius, Erikas; Reid, Jessica; ... Taylor, Eve; + view all (2025) Impact of standardising the colour and branding of vape devices on product appeal among young people: a randomised experiment in England, Canada, and the US. Tobacco Control (In press).

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Type: Article
Title: Impact of standardising the colour and branding of vape devices on product appeal among young people: a randomised experiment in England, Canada, and the US
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
UCL classification: UCL
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Population Health Sciences > Institute of Epidemiology and Health
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Population Health Sciences > Institute of Epidemiology and Health > Behavioural Science and Health
URI: https://discovery.ucl.ac.uk/id/eprint/10206835
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