Shin, Haeji;
Dawes, Christopher;
Xue, Jing;
Obrist, Marianna;
(2024)
How does red taste?: Exploring how colour-taste associations affect our experience of food In Real Life and Extended Reality.
In:
Companion Proceedings of the 26th International Conference on Multimodal Interaction.
(pp. pp. 134-137).
ACM
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Abstract
Eating is a multimodal experience infuenced by more than just the food itself. Previous studies In Real Life (IRL) settings have demonstrated that augmenting the eating experience through other senses, such as the ambient environment, can enhance taste perception. However, recent studies in Extended Reality (XR) settings have failed to replicate these fndings. To investigate this discrepancy, we conducted an exploratory study examining how ambient lighting (e.g., red = ’sweet’) afects taste perception in both IRL and XR settings within the same participants. Our initial qualitative results indicated that while participants felt the lighting infuenced their experience, they primarily associated it with environmental factors and emotions rather than taste. These fndings suggest that natural, food-relevant eating contexts may be crucial for maximising the benefts of multimodal eating experiences.
| Type: | Proceedings paper |
|---|---|
| Title: | How does red taste?: Exploring how colour-taste associations affect our experience of food In Real Life and Extended Reality |
| Event: | ICMI '24: INTERNATIONAL CONFERENCE ON MULTIMODAL INTERACTION |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1145/3686215.3686222 |
| Publisher version: | http://dx.doi.org/10.1145/3686215.3686222 |
| Language: | English |
| Additional information: | This work is licensed under a Creative Commons Attribution 4.0 International License. The images or other third-party material in this article are included in the Creative Commons license, unless indicated otherwise in the credit line; if the material is not included under the Creative Commons license, users will need to obtain permission from the license holder to reproduce the material. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/ |
| Keywords: | Human-Food Interaction, Extended Reality, Virtual Reality, taste experience, crossmodal correspondence, colour-taste association, commensality |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10200734 |
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