Deng, Quan;
(2024)
Who Are the Science Audiences? A Typology Study on Digital Scientific Audiences: Persona, Performance, and Public.
Science Communication
10.1177/10755470241252160.
(In press).
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Abstract
This study uses a quantitative research approach to investigate public engagement regarding online science communication from the perspectives of digital scientific story audiences ( n = 240). It explores their frequency of engagement, preferred aspects of scientific news and communication channels, and their community regarding scientific literacy, together with their willingness to engage online. It attempts to provide theoretical explanations of the similarities and differences among science audiences’ behaviors and explore the role of the community in influencing public engagement with online science. The data suggest the emergence of four audience types; this diversity of audience types gives a more comprehensive understanding of the public’s social needs and preferences with science.
| Type: | Article |
|---|---|
| Title: | Who Are the Science Audiences? A Typology Study on Digital Scientific Audiences: Persona, Performance, and Public |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1177/10755470241252160 |
| Publisher version: | http://dx.doi.org/10.1177/10755470241252160 |
| Language: | English |
| Additional information: | This work is licensed under a Creative Commons Attribution 4.0 International License. The images or other third-party material in this article are included in the Creative Commons license, unless indicated otherwise in the credit line; if the material is not included under the Creative Commons license, users will need to obtain permission from the license holder to reproduce the material. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/ |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Engineering Science Faculty Office |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10195245 |
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