Ching, Kenny;
Forti, Enrico;
Katsampes, Spyridon;
Mammous, Kostantinos;
(2024)
Style and quality: Aesthetic innovation strategy under weak appropriability.
Research Policy
, 53
(3)
, Article 104947. 10.1016/j.respol.2023.104947.
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Abstract
Counterfeiting challenges firms to capture the value created by product innovation. We characterize style and quality as key dimensions of product innovation strategy in contexts where aesthetic attributes drive product success. We examine distinct aesthetic innovation strategies that firms may use to innovate their existing products — developing new style variants, using higher quality attributes, or both. Our empirical test exploits unique data on authentic plastic model kits matched to product-specific counterfeits. Controlling for several confounders, we find that new style variants that include higher quality attributes are 20 % more likely to be copied relative to style variants that do not. We discuss implications for aesthetic innovation strategies in weak appropriability regimes.
| Type: | Article |
|---|---|
| Title: | Style and quality: Aesthetic innovation strategy under weak appropriability |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1016/j.respol.2023.104947 |
| Publisher version: | https://doi.org/10.1016/j.respol.2023.104947 |
| Language: | English |
| Additional information: | © 2024 The Authors. Published by Elsevier B.V. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/bync-nd/4.0/). |
| Keywords: | Aesthetic innovation, Product differentiation, Appropriability, Counterfeiting |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > UCL School of Management |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10187624 |
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