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A soft ecosystems methodology of digital innovation through a case study of the insurance industry’s response to connected cars

Gupta, Anushri; Pujadas, Roser; Venters, Will; (2024) A soft ecosystems methodology of digital innovation through a case study of the insurance industry’s response to connected cars. In: (Proceedings) UKAIS Conference. UKAIS (In press). Green open access

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Abstract

Digital innovations are increasingly the result of the combination of resources and skills beyond organisational boundaries and/or industries, resulting in the rise of a new organisational form – the digital innovation ecosystem. Studies of ecosystems have considered the structural, conceptual, and temporal aspects such as emergence, however, understanding of ecosystems in flux remains nascent. In particular, existing research focuses on change in the ecosystem rather than imagined (anticipated) change and its impact on the ecosystems future. To address this, we adopt a systems thinking perspective that builds on soft systems methodology and British Cybernetics to propose what we refer to as ‘soft ecosystems methodology– and introduce the notion of ecosystem-as-was, ecosystem-as-is, and ecosystem-to-be. We discuss this emergent methodology in light of the disruptive digital innovation faced by the car insurance industry.

Type: Proceedings paper
Title: A soft ecosystems methodology of digital innovation through a case study of the insurance industry’s response to connected cars
Event: UKAIS Conference
Location: Kent
Dates: 25 Apr 2024 - 26 Apr 2024
Open access status: An open access version is available from UCL Discovery
Publisher version: https://www.ukais.org/ukais-conference/past-confer...
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Systems thinking, Ecosystems, Digital innovation, ecosystem-as-was, ecosystem-as-is, ecosystem-to-be, imagining, soft ecosystem methodology
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > STEaPP
URI: https://discovery.ucl.ac.uk/id/eprint/10187171
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