Moshenska, Gabriel;
(2023)
Museum memes.
Archaeology International
, 26
(1)
pp. 215-223.
10.14324/AI.26.1.16.
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Abstract
Internet memes are a culturally significant aspect of digital media and communication. Many memes draw on themes and sources from museums, including specific objects and images. This has significance for museums’ digital communications and audience development, presenting not only opportunities for engagement but also reputational risks. This article presents a brief overview of relevant scholarship in memetic media to introduce some key definitions and dynamics of internet memes. Following this, it explores three brief case studies of ‘museum memes’ to illustrate some of these concepts. Finally, it considers how museums and heritage institutions might respond to popular memes and how heritage scholars might begin to approach memes as research subjects.
| Type: | Article |
|---|---|
| Title: | Museum memes |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.14324/AI.26.1.16 |
| Publisher version: | https://doi.org/10.14324/AI.26.1.16 |
| Language: | English |
| Additional information: | This work is licensed under a Creative Commons Attribution 4.0 International License. The images or other third-party material in this article are included in the Creative Commons license, unless indicated otherwise in the credit line; if the material is not included under the Creative Commons license, users will need to obtain permission from the license holder to reproduce the material. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/ |
| Keywords: | Museums, social media, memetics, public archaeology, digital heritage, viral content |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL SLASH UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Institute of Archaeology UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Institute of Archaeology > Institute of Archaeology Gordon Square |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10187121 |
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