Zhang, Xiaochun;
Song, Huawei;
(2023)
The Mukokuseki Strategy and the Application of Pivot Translation in the Localization of Japanese Games.
Games and Culture
10.1177/15554120231216545.
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Abstract
This article investigates the impact of using pivot language on the quality of game localization via a case study on the Japanese game Dark Souls 3. It first discusses the indirectness of the source text and the complexity of the target text in game localization by highlighting the “born translated” nature of the game narrative design. It then explicates the intricacy of having game audio voiced over in English only and including both direct and indirect translations in the localization workflow. It demonstrates the complication in evaluating localization quality from players’ perspectives and suggests that using English as a pivot language has certain advantages in ensuring multimodal cohesiveness in game localization. The rationale behind the localization approach is then explored through the lens of the mukokuseki strategy, which suggests that the application of pivot translation is driven by market globalization and, ultimately, the pursuit of economic gain.
| Type: | Article |
|---|---|
| Title: | The Mukokuseki Strategy and the Application of Pivot Translation in the Localization of Japanese Games |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1177/15554120231216545 |
| Publisher version: | https://doi.org/10.1177/15554120231216545 |
| Language: | English |
| Additional information: | This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage). |
| Keywords: | Pivot language, game localization, the mukokuseki strategy, video game industry |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL SLASH UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of Arts and Humanities UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of Arts and Humanities > SELCS UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of Arts and Humanities > SELCS > Translation Studies |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10183209 |
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