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A technology of re-enchantment: reading, referencing, and redistributing Orthodox ‘spiritual literature’ in post-Yugoslav Serbia

Lackenby, Nicholas; (2023) A technology of re-enchantment: reading, referencing, and redistributing Orthodox ‘spiritual literature’ in post-Yugoslav Serbia. Religion , 54 pp. 126-142. 10.1080/0048721x.2023.2277020. Green open access

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Abstract

This article explores the issue of ‘re-enchantment’ through an ethnographic analysis of ‘spiritual literature’ in post-Yugoslav Serbia. Following the anthropologist Alfred Gell, it argues that Orthodox texts can be understood as ‘enchanted technology’ which, in turn, allows them to work as a ‘technology of enchantment’. Spiritual literature – distributed as physical objects between bags, bookshelves, bookshops, and kiosks, as well as digitally via social media – can propel some people to grow as Orthodox Christians and relate to society in Orthodox terms. After situating the re-emergence of Orthodox publishing in historical perspective, the article shows how people defer to books and how texts circulate. Overall, the article reveals the mechanics of one form of re-enchantment.

Type: Article
Title: A technology of re-enchantment: reading, referencing, and redistributing Orthodox ‘spiritual literature’ in post-Yugoslav Serbia
Open access status: An open access version is available from UCL Discovery
DOI: 10.1080/0048721x.2023.2277020
Publisher version: https://doi.org/10.1080/0048721X.2023.2277020
Language: English
Additional information: © 2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/).
Keywords: Alfred Gell, Orthodox Christianity, postsocialism, Reading, re-enchantment, Serbia, spiritual literature
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL SLASH
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Dept of Anthropology
URI: https://discovery.ucl.ac.uk/id/eprint/10181352
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