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Multidexterity: Combining Competing Business Models in Transforming Economies

Demir, Robert; Angwin, Duncan; (2021) Multidexterity: Combining Competing Business Models in Transforming Economies. Management and Organization Review , 17 (2) pp. 282-313. 10.1017/mor.2020.56. Green open access

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Abstract

In an attempt to respond to recent calls for better understanding the coexistence of multiple business models, we develop the concept of ‘multidexterity’ – the ability to develop, nurture, and execute several distinctive BM strategies simultaneously across different levels and functions of the MNC and its host markets. To illustrate this approach, we describe a European healthcare firm entering the rapidly transforming economy of China and facing regulatory constraints and ambiguities in the application of industry standards. This situation is a generic challenge for MNCs entering rapidly transforming economies, which they help in turn to substantially alter and develop. We argue multidextrous business models are effective entry strategies for MNCs. They also help resolve two conceptual limitations in the BMI literature: (1) the problem of environmental contingencies and (2) the interrelatedness of factors at the macro, meso, and micro levels. We address these problems from a practice approach. We provide some implications for the concept of multidexterity and business models and address managerial challenges and prospects in developing multidextrous organizations.

Type: Article
Title: Multidexterity: Combining Competing Business Models in Transforming Economies
Open access status: An open access version is available from UCL Discovery
DOI: 10.1017/mor.2020.56
Publisher version: https://doi.org/10.1017/mor.2020.56
Language: English
Additional information: Copyright © The Author(s), 2021. Published by Cambridge University Press on behalf of The International Association for Chinese Management Research. This is an Open Access article, distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
Keywords: Business models, China, industry standardization, internationalization, market regulation, multidexterity, practice
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > UCL School of Management
URI: https://discovery.ucl.ac.uk/id/eprint/10178161
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