Liedong, Tahiru Azaaviele;
Taticchi, Paolo;
Rajwani, Tazeeb;
Pisani, Niccolò;
(2022)
Gracious growth: How to manage the trade-off between corporate greening and corporate growth.
Organizational Dynamics
, 51
(3)
, Article 100895. 10.1016/j.orgdyn.2022.100895.
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Abstract
Organizations are increasingly turning to sustainable practices. A significant challenge in the endeavour to embrace sustainability relates to the trade-off between corporate greening and corporate growth – i.e., the difficult task of achieving growth while being truly sustainable. Through an in-depth study of Brunello Cucinelli, one of the world’s leading companies in the luxury fashion industry, we introduce the management philosophy of “gracious growth” to help organizations manage the green-growth trade-off and pursue substantial rather than symbolic sustainability. We offer actionable recommendations and present a process framework that organizations can adopt to implement “gracious growth”. Generating new insights about how growth and sustainability can be simultaneously achieved, this article provides ideas that can help managers enhance their organizations’ economic and environmental performance while also avoiding the legitimacy risks associated with greenwashing.
| Type: | Article |
|---|---|
| Title: | Gracious growth: How to manage the trade-off between corporate greening and corporate growth |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1016/j.orgdyn.2022.100895 |
| Publisher version: | http://doi.org/10.1016/j.orgdyn.2022.100895 |
| Language: | English |
| Additional information: | © 2022 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/). |
| Keywords: | gracious growth, sustainability, humanistic capitalism, humanistic sustainability, Brunello Cucinelli |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > UCL School of Management |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10169265 |
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