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Digital Collection: 40 Years of Advertising the MLK Holiday

West, E James; (2021) Digital Collection: 40 Years of Advertising the MLK Holiday. Advertising & Society Quarterly , 22 (1) 10.1353/asr.2021.0020. Green open access

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Abstract

Building on the sample of advertisements featured in the accompanying Advertising & Society Quarterly article "His Light Still Shines: Corporate Advertisers and the Martin Luther King, Jr. Holiday," this digital collection provides a cross-section of MLK Daythemed or inspired advertisements from 1981 to the present found largely in Black magazines. Collectively, these adverts and advertising features showcase the multivalent ways in which American companies—from multinational corporations to local businesses and commercial vendors—have attempted to walk the tightrope between commemorating and commercializing King, and between acknowledging and appropriating his activism and political legacy.

Type: Article
Title: Digital Collection: 40 Years of Advertising the MLK Holiday
Open access status: An open access version is available from UCL Discovery
DOI: 10.1353/asr.2021.0020
Publisher version: https://doi.org/10.1353/asr.2021.0020
Language: English
Additional information: This version is the version of record. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Advertising, African American, American politics, archive, Black history, civil rights, commemoration, corporate social responsibility (CSR), cultural memory, digital collection, ethnicity, Martin Luther King Jr., MLK, national holiday, race
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL SLASH
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of Arts and Humanities
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of Arts and Humanities > Arts and Sciences (BASc)
URI: https://discovery.ucl.ac.uk/id/eprint/10166064
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