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What can be achieved with online intergroup contact interventions? Assessing long-term attitude, knowledge, and behaviour change

Schumann, Sandy; Moore, Ysanne; (2022) What can be achieved with online intergroup contact interventions? Assessing long-term attitude, knowledge, and behaviour change. Analyses of Social Issues and Public Policy 10.1111/asap.12333. (In press). Green open access

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Abstract

Previous studies demonstrated that when individuals interact with outgroup members on social media, in online games, or through (a)synchronous chats, prejudice is reduced. Evaluations of real-world interventions, however, did not consistently confirm the positive impact of online intergroup contact. We advance the literature and investigate whether participation in a global online intergroup contact program predicts lower prejudice as well as increased outgroup knowledge, confidence, and tendencies to take collective action on behalf of outgroup members. We also assess if the quantity of online intergroup contact moderates developments of the outcome measures over time. Applying a pre-post design, participants (N = 547) completed surveys before and after the intervention. One follow-up survey was, depending on the program cohort, administered with a delay of six, 12, and 18 months. Throughout the intervention, prejudice decreased, and collective action tendencies, outgroup knowledge, as well as confidence in one's ability to communicate in intercultural environments increased. These trends were maintained for up to 18 months after program completion. Changes in attitude, knowledge, confidence, or collective action tendencies did not differ systematically between a four-weeks and an eight-weeks module. We conclude that online intergroup contact is a powerful tool to promote harmonious intergroup relations at scale.

Type: Article
Title: What can be achieved with online intergroup contact interventions? Assessing long-term attitude, knowledge, and behaviour change
Open access status: An open access version is available from UCL Discovery
DOI: 10.1111/asap.12333
Publisher version: https://doi.org/10.1111/asap.12333
Language: English
Additional information: © 2022 The Authors. Analyses of Social Issues and Public Policy published by Wiley Periodicals LLC on behalf of Society for the Psychological Study of Social Issues. This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.
Keywords: Social Sciences, Social Issues, Psychology, Social, Psychology, COMPUTER-MEDIATED COMMUNICATION, COLLECTIVE ACTION, METAANALYTIC TEST, PREJUDICE, REDUCTION, OUTGROUP, IDENTITY, BIAS, COOPERATION, INTERNET
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Security and Crime Science
URI: https://discovery.ucl.ac.uk/id/eprint/10161347
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