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Social media and travel behaviour

Chaniotakis, Emmanouil; Dimitriou, Loukas; Antoniou, Constantinos; (2019) Social media and travel behaviour. In: Plaut, Pnina and Shach-Pinsly, Dalit, (eds.) Digital Social Networks and Travel Behaviour in Urban Environments. Routledge: London, UK. Green open access

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Social media has emerged as a trend that greatly influences transportation and travel behaviour. This influence is identified both on the way that travellers make decisions concerning transportation related matters and the fact that social media allow tracing back the way that these decisions were made and allow for the collection of data, related to understanding these decisions. This chapter introduces these interdependences between Social Media (SM) and travel behaviour by presenting a collection of use cases and methods. Firstly, an introduction to the existing dominant SM is presented, including current availability of data and a discussion of helpful frameworks that could facilitate transportation related research on the subject. The pertinent literature on the User Generated Content (UGC) generation process and users’ personality characteristics is reviewed, in order to gain understanding on the characteristics of the users, who generate the content. Secondly, the relation of SM to travel behaviour is established by investigating the impact of UGC to the transportation system and vice versa. The capabilities of SM to allow for behavioural interventions is discussed towards the direction of inducing more socially responsible behaviour. Finally, related case studies are presented.

Type: Book chapter
Title: Social media and travel behaviour
ISBN-13: 9780429488719
Open access status: An open access version is available from UCL Discovery
DOI: 10.4324/9780429488719
Publisher version: https://doi.org/10.4324/9780429488719
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher's terms and conditions.
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > Bartlett School Env, Energy and Resources
URI: https://discovery.ucl.ac.uk/id/eprint/10159968
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