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Gamification in a Democratic Pro-Environmental Behaviour Model towards achieving effective ESG corporate strategies

Markopoulos, Evangelos; Vera Ramirez, Alexandro; Markopoulos, Panagiotis; Vanharanta, Hannu; (2022) Gamification in a Democratic Pro-Environmental Behaviour Model towards achieving effective ESG corporate strategies. In: Creativity, Innovation and Entrepreneurship. (pp. pp. 104-114). AHFE International Green open access

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Abstract

This paper aims to analyze the extent to which gamification is an effective alternative to promote the adoption of democratic pro-environmental behaviors and contribute towards the creation of the relative organization culture. The accepted definition of gamification for this paper is the process of enhancing a service with affordances for gameful experiences to support users’ overall value creation. This marketing perspective approach focuses more on the effects obtained as a consequence of activating intrinsic and extrinsic motivation through gamified systems rather than the analysis of the characteristics of the game design elements and the incentives for its practical and actual adaptation and utilization within organizations. Furthermore, the proposed model is linked with the ESG criteria to further incentivize its organization’s adaptation from theory to practice. Finally, the paper indicates limitations and areas of further research towards green ocean strategies that can maximize its applications and impact.

Type: Proceedings paper
Title: Gamification in a Democratic Pro-Environmental Behaviour Model towards achieving effective ESG corporate strategies
Event: 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022)
Open access status: An open access version is available from UCL Discovery
DOI: 10.54941/ahfe1001512
Publisher version: https://doi.org/10.54941/ahfe1001512
Language: English
Additional information: © 2022 Published by AHFE Open Access. The authors of papers published in the AHFE Open Access Proceedings will retain full copyrights as specified by the provisions of the Creative Commons: http://creativecommons.org/licenses/by/4.0/.
Keywords: Gamification, Sustainability, Environment, ESG, Society, Governance, Organizations, Management, Motivation, Leadership, Psychology, Green ocean strategy
UCL classification: UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > UCL School of Management
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL
URI: https://discovery.ucl.ac.uk/id/eprint/10153346
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