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Understanding How Users Engage in an Immersive Virtual Reality-Based Live Event

Markopoulos, P; Pyae, A; Khakurel, J; Markopoulos, Evangelos; Saarnio, R; Luimula, M; (2021) Understanding How Users Engage in an Immersive Virtual Reality-Based Live Event. In: Proceedings of the 12th IEEE International Conference on Cognitive Infocommunications (CogInfoCom). (pp. pp. 881-899). Institute of Electrical and Electronics Engineers (IEEE) Green open access

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Abstract

Virtual Reality combined with social functioning is a lucrative business direction. Due to COVID-19, a need for better social interaction is identified urgently both in education institutes and the business sector. In this paper, we will show two business cases where social functioning is needed. The first one illustrates how the business sector can use Virtual Reality Social Platform (VRSP) in remote events. As a case study, we have selected Spinverse’s Summer Day organized in Microsoft AltspaceVR. The second business case, in turn, classifies requirements for Virtual Reality Social platforms. This has been studied in close cooperation with XR Presence. Results show that current technologies offer many features to be used, but at the same time, there are needs for further development. In addition, more studies are needed in technology acceptance, usability, user experience, and business impact.

Type: Proceedings paper
Title: Understanding How Users Engage in an Immersive Virtual Reality-Based Live Event
Event: 12th IEEE International Conference on Cognitive Infocommunications (CogInfoCom)
ISBN-13: 978-1-6654-2494-3
Open access status: An open access version is available from UCL Discovery
Publisher version: https://scitope.com/coginfocom21/
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher's terms and conditions.
Keywords: Virtual Reality, Social Functioning, Virtual Reality Social Platform, Human Computer Interaction, XR, Covid-19
UCL classification: UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > UCL School of Management
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL
URI: https://discovery.ucl.ac.uk/id/eprint/10153242
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