UCL Discovery
UCL home » Library Services » Electronic resources » UCL Discovery

The Role of Social Media in Negotiating Gender Identity among Young Thai Women

Chanvised, Kamolmas; (2022) The Role of Social Media in Negotiating Gender Identity among Young Thai Women. Doctoral thesis (Ph.D), UCL (University College London). Green open access

[thumbnail of Thesis_Kamolmas_Chanvised.pdf]
Preview
Text
Thesis_Kamolmas_Chanvised.pdf - Other

Download (15MB) | Preview

Abstract

This study explored how 18-year-old women in Bangkok used social media to negotiate and express their gender identities online. In Thailand, prevailing cultures and traditional public discourses on hetero-normative sexualities constrain young women’s gender performance both offline and online. The study interrogated processes of adaptation and resistance of traditional mainstream discourses through the consideration of social media as an alternative and flexible space for young women to negotiate and communicate diverse, autonomous gender performances. A gap was identified in terms of the ways in which identity was tactically managed and constructed within different class structures. To investigate these, young women were recruited from three socioeconomic backgrounds: lower class, middle class, and upper class. Data were gathered through interviews, focus groups, and online ethnographies, such as posted pictures, shared contents, and comments on profiles, and interpreted through a multimodal and social semiotic lens to gain deeper understandings of women's classed and gendered social media practices. By examining and cross-referencing qualitative data and the construction of online profiles deriving from different social backgrounds, insights were yielded and a snapshot of the everyday identity work of Thai young women captured as they responded to and resisted traditional forms of feminine conduct.

Type: Thesis (Doctoral)
Qualification: Ph.D
Title: The Role of Social Media in Negotiating Gender Identity among Young Thai Women
Open access status: An open access version is available from UCL Discovery
Language: English
Additional information: Copyright © The Author 2022. Original content in this thesis is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) Licence (https://creativecommons.org/licenses/by-nc/4.0/). Any third-party copyright material present remains the property of its respective owner(s) and is licensed under its existing terms. Access may initially be restricted at the author’s request.
UCL classification: UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education
UCL > Provost and Vice Provost Offices > School of Education > UCL Institute of Education > IOE - Culture, Communication and Media
UCL > Provost and Vice Provost Offices > School of Education
UCL
URI: https://discovery.ucl.ac.uk/id/eprint/10148350
Downloads since deposit
57Downloads
Download activity - last month
Download activity - last 12 months
Downloads by country - last 12 months

Archive Staff Only

View Item View Item