Shergill, Ramandeep; (2022) Photographic Regenerative Interfaces. The Journal of Digital Media Management , 10 (3) pp. 272-283.

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Abstract

In the 21st century, photographic images are everywhere and are being further advanced with the progression in image-making through photographic technologies. The progressive and contemporary camera creates images that produce a ‘fantasy through product’. These images, once used in branding and communication, tell consumers a story, illustrating concepts that cannot be seen in ‘real’ images from the natural world. The constructed digital image is thus used as a ‘projection model’ furthering communication paradigms and design technologies. The digital photographic ‘regenerated’ image becomes an imaginative and technical communicative tool relaying a vision. The unaltered original raw image itself becomes an interface and is further modified to create new narratives—the itinerant image becomes an inextricable link between a brand and the consumer. Novel image production methods and methodologies are necessary for human advancement in terms of science and technology and are a useful tool for development approaching Industry 4.0. This paper analyses how photographic regenerative interfaces and image regeneration methods can expand visibility and affect the world through the interlinking and symbioses of images. It also analyses how the pre-existing raw image will soon be used as a design tool, leading to potential uses of photographic regenerative interfaces for novel applications.

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