Stokoe, Elizabeth;
Simons, Savannah;
Drury, John;
Michie, Susan;
Parker, Melissa;
Phoenix, Ann;
Reicher, Stephen;
... West, Robert; + view all
(2022)
What can we learn from the language of "living with covid"?
BMJ
, 376
, Article o575. 10.1136/bmj.o575.
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Abstract
Since the start of the covid-19 pandemic, in the UK and elsewhere, the phrase “living with covid”—and variations such as “live with it,” “learning to live with the virus”—has circulated in public discourse. It refers to, and summarises, increasingly polarised positions with regards to the pandemic: on the one hand, accept the virus and resist adaptations; on the other, adopt mitigations and adapt to a new normal. Since the same phrase is used by different parties with diverse stakes and interests, it is emblematic of the way pandemic discourse has dichotomized over the past two years.
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