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Mobilizing megaproject narratives for external stakeholders: A study of narrative instruments and processes

Sergeeva, Natalya; Ninan, Johan; (2022) Mobilizing megaproject narratives for external stakeholders: A study of narrative instruments and processes. Project Management Journal , 53 (5) pp. 520-540. 10.1177/87569728221102719. Green open access

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Abstract

Megaprojects combine multiple external stakeholders, and a common narrative is essential to drive the project among often conflicting objectives. Narratives help organize people toward an agenda and therefore have performative and strategic implications. In this research, we explore how narratives are mobilized through narrative instruments and processes using the case study of the High Speed Two (HS2) megaproject in the United Kingdom. We record the use of three instruments—stories, labels, and comparisons—that undergo four processes: repeating, endorsing, humorizing, and actioning. These instruments and processes enable megaprojects to mobilize a narrative that helps in managing external stakeholders.

Type: Article
Title: Mobilizing megaproject narratives for external stakeholders: A study of narrative instruments and processes
Open access status: An open access version is available from UCL Discovery
DOI: 10.1177/87569728221102719
Publisher version: https://doi.org/10.1177/87569728221102719
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: megaprojects, external stakeholder management, project organizing, narratives, news media
UCL classification: UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL
URI: https://discovery.ucl.ac.uk/id/eprint/10144382
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