Sergeeva, N; (2022) Sustainability: Inclusive storytelling to aid sustainability development goals. Association for Project Management: Princes Risborough, UK.

Text sustainability-inclusive-storytelling-to-aid-sustainable-development-goals-apm-research.pdf - Published Version Access restricted to UCL open access staff Download (418kB)

Abstract

Sustainable Development Goals (SDGs) were established by the United Nations in 2015 as a call for actions from individuals, teams, projects, organisations and industries. The UK is at the forefront of delivering the 2030 agenda for sustainable development (HM Government, 2019). The practice of sustainability involves understanding the ways individuals and teams in projects and organisations respond to the sustainability targets set nationally and internationally. There remains little empirical research which explores the ways in which sustainability is enacted and interpreted by sustainability practitioners including those whose job title has direct responsibility (e.g., sustainability consultants, sustainability managers, environmental managers, BREEAM managers etc.). In this study Dr Sergeeva utilises an inclusive storytelling research method to help to better understand the perspective of sustainability practitioners about the ways they respond to the sustainability agenda. The study shows that stories, work identities and roles (e.g., champions, activists, facilitators, supporters, motivators, influencers, enforcers, coaches, communicators, promoters, educators, dreamers) emerge in response to the sustainability agenda. We highlight inclusive storytelling as central to the enactment of such responses. In this report some practical recommendations for practitioners are made.

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