Borges Martins da Silva, M;
Gatto, M;
(2021)
Stigmatized campaign practices and the gendered dynamics of electoral viability.
Journal of Politics in Latin America
, 13
(3)
pp. 376-399.
10.1177/1866802X211058739.
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Abstract
What happens when a traditional source of political capital becomes a health hazard? Stigmatized electoral practices, such as vote buying, are a double-edged sword: While these strategies may signal candidates’ electoral strength, they may also entail reputational costs. In normal times, street campaigns are a non-stigmatized electoral practice. During the Covid-19 pandemic, however, they imposed health risks. Employing data from a national survey experiment conducted in Brazil prior to the 2020 municipal elections (N = 2025), we extend research on the employment of stigmatized campaigns and the gendered dynamics of electoral viability. We find that voters evaluate candidates who engage in face-to-face activities as less electorally viable and report lower intent to support them. These dynamics do not impact all candidates equally: Voters more harshly punish women candidates who conduct street campaigns than men, leading women to lose the advantage they have over men when both employ non-stigmatized campaign practices.
| Type: | Article |
|---|---|
| Title: | Stigmatized campaign practices and the gendered dynamics of electoral viability |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1177/1866802X211058739 |
| Publisher version: | https://doi.org/10.1177/1866802X211058739 |
| Language: | English |
| Additional information: | Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (https://creativecommons.org/licenses/ by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us. sagepub.com/en-us/nam/open-access-at-sage). |
| Keywords: | Brazil, campaigns, voter behavior, women’s political representation |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL SLASH UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Institute of the Americas |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10136947 |
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