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Analyzing travel captivity by measuring the gap in travel satisfaction between chosen and alternative commute modes

Humagain, P; De Vos, J; Singleton, PA; (2021) Analyzing travel captivity by measuring the gap in travel satisfaction between chosen and alternative commute modes. Transportation Research Part D: Transport and Environment , 97 , Article 102965. 10.1016/j.trd.2021.102965. Green open access

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Abstract

In this study, we investigated travel captivity from the perspective of travel satisfaction. Using survey data from 565 commuters in Portland, Oregon, we compared satisfaction with the most recent commute trip (using the chosen mode) and hypothetical commute satisfaction if using an alternative mode. The difference in travel satisfaction between the chosen and alternative mode – referred to as the travel satisfaction gap – was used as a fine-grained proxy measure of travel captivity. Results indicate that active mode (walk/bicycle) users would be less satisfied when the alternative modes were auto or transit, while auto and transit commuters would be slightly more satisfied if they commuted by walking or bicycling. These outcomes suggest that auto users are most captive, while active travelers are mostly choice users. Results also show that respondents would be more satisfied with an alternative mode if it would enable more talking to other passengers.

Type: Article
Title: Analyzing travel captivity by measuring the gap in travel satisfaction between chosen and alternative commute modes
Open access status: An open access version is available from UCL Discovery
DOI: 10.1016/j.trd.2021.102965
Publisher version: https://doi.org/10.1016/j.trd.2021.102965
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Travel satisfaction, Travel captivity, Mode choice, Travel behavior
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > The Bartlett School of Planning
URI: https://discovery.ucl.ac.uk/id/eprint/10132895
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