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Inclusive storytelling practices towards achieving sustainability development goals

Sergeeva, N; Green, S; (2021) Inclusive storytelling practices towards achieving sustainability development goals. In: Proceedings of the 37th EGOS Colloquium 2021. European Group of Organization Studies (EGOS) Green open access

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Abstract

Sustainable development goals (SDGs) were established by the United Nations in 2015 as a call for actions from individuals, teams, projects, organisations and industries. The UK is at the forefront of delivering the 2030 agenda for sustainable development (HM Government, 2019). The practice of sustainability involves understanding the ways individuals and teams in projects and organisations respond to the sustainability targets set nationally and internationally. There remains little empirical research which explores the ways in which sustainability is enacted and interpreted by sustainability practitioners including those whose job title has direct responsibility (e.g., sustainability consultants, sustainability managers, environmental managers, BREEAM managers etc.). In this study an inclusive storytelling research method is adopted to help to better understand the perspective of sustainability practitioners about the ways they respond to the sustainability agenda. Based on the life-story interviews with 60 sustainability practitioners from across a broad range of business sectors, the study shows that stories, work identities and roles (e.g., champions, activists, facilitators, supporters, motivators, influencers, enforcers, coachers, communicators, promoters, educators, dreamers) emerge in response to the sustainable development goals. Inclusive storytelling highlighted as central to the enactment of responses to the sustainability agenda. In this report we make some practical recommendations for practitioners.

Type: Proceedings paper
Title: Inclusive storytelling practices towards achieving sustainability development goals
Event: 37th EGOS Colloquium 2021
Location: Amsterdam
Dates: 08 July 2021 - 10 July 2021
Open access status: An open access version is available from UCL Discovery
Publisher version: https://www.egos.org/2021_amsterdam/general_theme
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Inclusive storytelling, praxis, self-identities, sustainability development goals
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > The Bartlett Sch of Const and Proj Mgt
URI: https://discovery.ucl.ac.uk/id/eprint/10130326
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