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Virtual, Augmented and Mixed Reality: What are the Benefits for SMEs?

Amuso, V; Poletti, G; Montibello, D; (2021) Virtual, Augmented and Mixed Reality: What are the Benefits for SMEs? Global Policy , 12 (1) pp. 167-170. 10.1111/1758-5899.12907. Green open access

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Abstract

Extended reality (XR) has the potential to be a game‐changer for SMEs. It can enhance competitiveness while supporting sustainable development and labour safety. The outbreak of COVID‐19 has further forced businesses to reflect on how technology might spur creativity and how innovation can affect their future survival. XR can facilitate product development, training, marketing and problem‐solving. We argue that policy should focus on increasing XR awareness in SMEs. Diffusion of XR is also contingent on R&D teams’ ability to exploit cultural assets to allow SMEs to take full advantage of their potential.

Type: Article
Title: Virtual, Augmented and Mixed Reality: What are the Benefits for SMEs?
Open access status: An open access version is available from UCL Discovery
DOI: 10.1111/1758-5899.12907
Publisher version: https://doi.org/10.1111/1758-5899.12907
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher's terms and conditions.
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL SLASH
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Dept of Political Science
URI: https://discovery.ucl.ac.uk/id/eprint/10124035
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