Amuso, V;
Poletti, G;
Montibello, D;
(2021)
Virtual, Augmented and Mixed Reality: What are the Benefits for SMEs?
Global Policy
, 12
(1)
pp. 167-170.
10.1111/1758-5899.12907.
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Abstract
Extended reality (XR) has the potential to be a game‐changer for SMEs. It can enhance competitiveness while supporting sustainable development and labour safety. The outbreak of COVID‐19 has further forced businesses to reflect on how technology might spur creativity and how innovation can affect their future survival. XR can facilitate product development, training, marketing and problem‐solving. We argue that policy should focus on increasing XR awareness in SMEs. Diffusion of XR is also contingent on R&D teams’ ability to exploit cultural assets to allow SMEs to take full advantage of their potential.
| Type: | Article |
|---|---|
| Title: | Virtual, Augmented and Mixed Reality: What are the Benefits for SMEs? |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1111/1758-5899.12907 |
| Publisher version: | https://doi.org/10.1111/1758-5899.12907 |
| Language: | English |
| Additional information: | This version is the author accepted manuscript. For information on re-use, please refer to the publisher's terms and conditions. |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL SLASH UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Dept of Political Science |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10124035 |
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