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Systematic visuo-textual analysis - A framework for analysing visual and textual data

Brown, N; Collins, J; (2021) Systematic visuo-textual analysis - A framework for analysing visual and textual data. The Qualitative Report , 26 (4) pp. 1275-1290. 10.46743/2160-3715/2021.4838. Green open access

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Abstract

As qualitative research has evolved, researchers now often combine interviews with the production of photographs, artefacts, collages, maps or drawings and the like. However, in practice, the artefacts produced are used to eliciting experiences and stimulating conversations rather than as data per se, which is often due to the lack of guidelines for how to deal with the artefacts as data in a systematic analytical process. In this article, we present the Systematic Visuo-Textual Analysis, a framework developed to provide much-needed support for qualitative researchers in analysing artefacts in combination with interviews. Drawing on existing frameworks for visual and textual analysis the focus of this framework is to analyse visual and textual datasets separately and in conjunction with one another through several levels of interpretation from noticing descriptive elements and focussing on specific linguistic and artistic elements through to developing conceptual themes. Drawing on examples from our own research, we will demonstrate the practical application of the Systematic Visuo-Textual Analysis.

Type: Article
Title: Systematic visuo-textual analysis - A framework for analysing visual and textual data
Open access status: An open access version is available from UCL Discovery
DOI: 10.46743/2160-3715/2021.4838
Publisher version: https://doi.org/10.46743/2160-3715/2021.4838
Language: English
Additional information: This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 International License.
Keywords: arts-based research, qualitative methods, photo elicitation, artefacts, objects, metaphors, visual research
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL SLASH
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of Arts and Humanities
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of Arts and Humanities > Arts and Sciences (BASc)
URI: https://discovery.ucl.ac.uk/id/eprint/10121184
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