Markopoulos, E;
Gann, EL;
Kirane, IS;
Vanharanta, H;
(2020)
Green Capitalism: Democratizing Sustainable Innovation by Recycling Intellectual Capital Energy.
In: Ahram, T and Taiar, R and Gremeaux-Bader, V and Aminian, K, (eds.)
Human Interaction, Emerging Technologies and Future Applications II: Proceedings of the 2nd International Conference on Human Interaction and Emerging Technologies: Future Applications (IHIET – AI 2020), April 23-25, 2020, Lausanne, Switzerland.
(pp. pp. 507-519).
Springer: Cham, Switzerland.
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Abstract
Climate change and global warming are posing a threat to the planet’s biodiversity placing the world’s population at risk. For many years, NGOs, Governmental bodies and entrepreneurs have tried to tackle social and global environmental challenges by the roots through direct action. Nonetheless, those initiatives often fail to achieve short-term, mid-term and long-term impacts, turning out as ineffective solutions to the urgent environmental challenges. The problem lies in the nature of those initiatives as their main objective are solutions for the world’s problems, denying and rather taunting any profitability aspirations. This paper introduces the concept of Green Capitalism which describes how firms can increase profitability by inventing sustainable products/services. It introduces a new way of thinking, based on the Democratic New Product Development (DeNPD) Model in an effort to reduce non-marketable idea wastage and transform it into profitable sustainable innovation with the contribution and participation of the society and individuals.
| Type: | Proceedings paper |
|---|---|
| Title: | Green Capitalism: Democratizing Sustainable Innovation by Recycling Intellectual Capital Energy |
| Event: | 2nd International Conference on Human Interaction and Emerging Technologies: Future Applications (IHIET – AI 2020) |
| ISBN-13: | 978-3-030-44266-8 |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1007/978-3-030-44267-5_77 |
| Publisher version: | https://doi.org/10.1007/978-3-030-44267-5_77 |
| Language: | English |
| Additional information: | This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions. |
| Keywords: | New Product, Development, Green Ocean, Company, Democracy, Holacracy, Sustainability, Environment, Innovation, Knowledge, Management, People, Intellectual capital |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > UCL School of Management |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10120917 |
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