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Democratizing New Product Development Through an Industry-Society Entrepreneurial Partnership

Markopoulos, E; Gann, EL; Vanharanta, H; (2019) Democratizing New Product Development Through an Industry-Society Entrepreneurial Partnership. In: Ahram, T and Karwowski, W and Pickl, S and Taiar, R, (eds.) Human Systems Engineering and Design II: Proceedings of the 2nd International Conference on Human Systems Engineering and Design (IHSED2019): Future Trends and Applications, September 16-18, 2019, Universität der Bundeswehr München, Munich, Germany. (pp. pp. 829-839). Springer: Cham, Switzerland. Green open access

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Abstract

New products derive from the industry and the society as well. They can be created in the mind of anyone who sees a need that people can buy, as an outcome of knowledge creation and sharing. This paper presents the structure, concepts, methods and operations of a proposed framework that addresses a new approach on product knowledge registration, evolution and utilization. It explains the co-evolution of a democratic industry-society relationship between the large or small organizations and individuals and provides the process model to apply it in practice. The proposed framework adapts and uses the Company Democracy Model as the base for the development of a practical approach through the evolution of the new product development process over its six escalated stages. Starting from the first level of the idea creation within a knowledge sharing culture, until sixth level of the models which deals with globalization and internationalization strategies.

Type: Proceedings paper
Title: Democratizing New Product Development Through an Industry-Society Entrepreneurial Partnership
Event: 2nd International Conference on Human Systems Engineering and Design (IHSED2019): Future Trends and Applications
ISBN-13: 978-3-030-27927-1
Open access status: An open access version is available from UCL Discovery
DOI: 10.1007/978-3-030-27928-8_126
Publisher version: https://doi.org/10.1007/978-3-030-27928-8_126
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: New Product Development, Innovation, Society, Consumer, Company Democracy, Shared value, Entrepreneurship, Management, Leadership
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > UCL School of Management
URI: https://discovery.ucl.ac.uk/id/eprint/10120912
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