Casady, CB;
(2020)
Customer-led mobility: A research agenda for Mobility-as-a-Service (MaaS) enablement.
Case Studies on Transport Policy
, 8
(4)
pp. 1451-1457.
10.1016/j.cstp.2020.10.009.
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Abstract
Mobility-as-a-Service (MaaS) is a relatively new mobility paradigm that offers users a centralized, digital platform to register, plan, book, e-ticket, and pay for an entire chain of public and private, multimodal service offerings. As MaaS continues to gain traction globally in the customer-led economy, more attention is needed on the role of customers in MaaS enablement. This paper thus serves as a starting point for future research on customer-led mobility. After MaaS is briefly defined and explored using a short case study, this paper proceeds to lay out a research agenda for MaaS enablement, thereby setting the stage for future work on evolving customer behaviors and preferences in MaaS ecosystems.
Type: | Article |
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Title: | Customer-led mobility: A research agenda for Mobility-as-a-Service (MaaS) enablement |
Open access status: | An open access version is available from UCL Discovery |
DOI: | 10.1016/j.cstp.2020.10.009 |
Publisher version: | https://doi.org/10.1016/j.cstp.2020.10.009 |
Language: | English |
Additional information: | This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions. |
Keywords: | Mobility-as-a-Service (MaaS); Customers; Integrated mobility; Intelligent transport systems |
UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > The Bartlett Sch of Const and Proj Mgt |
URI: | https://discovery.ucl.ac.uk/id/eprint/10116291 |
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