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Customer-led mobility: A research agenda for Mobility-as-a-Service (MaaS) enablement

Casady, CB; (2020) Customer-led mobility: A research agenda for Mobility-as-a-Service (MaaS) enablement. Case Studies on Transport Policy , 8 (4) pp. 1451-1457. 10.1016/j.cstp.2020.10.009. Green open access

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Abstract

Mobility-as-a-Service (MaaS) is a relatively new mobility paradigm that offers users a centralized, digital platform to register, plan, book, e-ticket, and pay for an entire chain of public and private, multimodal service offerings. As MaaS continues to gain traction globally in the customer-led economy, more attention is needed on the role of customers in MaaS enablement. This paper thus serves as a starting point for future research on customer-led mobility. After MaaS is briefly defined and explored using a short case study, this paper proceeds to lay out a research agenda for MaaS enablement, thereby setting the stage for future work on evolving customer behaviors and preferences in MaaS ecosystems.

Type: Article
Title: Customer-led mobility: A research agenda for Mobility-as-a-Service (MaaS) enablement
Open access status: An open access version is available from UCL Discovery
DOI: 10.1016/j.cstp.2020.10.009
Publisher version: https://doi.org/10.1016/j.cstp.2020.10.009
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Mobility-as-a-Service (MaaS); Customers; Integrated mobility; Intelligent transport systems
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > The Bartlett Sch of Const and Proj Mgt
URI: https://discovery.ucl.ac.uk/id/eprint/10116291
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