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Project narratives that potentially perform and change the future

Sergeeva, N; Winch, G; (2021) Project narratives that potentially perform and change the future. Project Management Journal , 52 (3) pp. 264-277. 10.1177/8756972821995340. Green open access

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Abstract

This article develops a framework for applying organizational narrative theory to understand project narratives that potentially perform and change the future. Project narratives are temporal but often get repeated throughout the project life cycle to stabilize meaning, and could be about project mission, vision, identity, value creation, and so forth. Project narratives have important implications for organizational identity and image crafting. This article differentiates among different types of project narratives in relation to a project life cycle, providing case studies of project narratives on three major UK rail projects. We then set out the future research agenda into project narrative work.

Type: Article
Title: Project narratives that potentially perform and change the future
Open access status: An open access version is available from UCL Discovery
DOI: 10.1177/8756972821995340
Publisher version: http://dx.doi.org/10.1177/8756972821995340
Language: English
Additional information: https://creativecommons.org/licenses/by/4.0/This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage).
Keywords: project narrative, project identity, project image, project life cycle, post-project evaluation
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment
URI: https://discovery.ucl.ac.uk/id/eprint/10115859
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