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Exploring factors associated with participation in citizen science among UK museum visitors aged 40-60: A qualitative study using the theoretical domains framework and the capability opportunity motivation-behaviour model

Kam, W; Haklay, M; Lorke, J; (2020) Exploring factors associated with participation in citizen science among UK museum visitors aged 40-60: A qualitative study using the theoretical domains framework and the capability opportunity motivation-behaviour model. Public Understanding of Science 10.1177/0963662520963511. (In press). Green open access

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Abstract

Citizen science has grown as a form of public engagement in science. Middle-aged citizens who are already consuming scientific information should be a potential outreach group. Behaviour change research in citizen science participation among the demographic is lacking. A total of 47 museum visitors aged 40-60 years took part in qualitative questionnaires and semi-structured interviews. Thematic analysis with the aid of theoretical domains framework and capability opportunity motivation-behaviour model revealed eight themes: (1) limited awareness of citizen science; (2) curiosity, competence and other significant characteristics and skills; (3) important beliefs about one's capability; (4) importance of clear project purpose and impacts; (5) interest, enjoyment and incentives; (6) lasting impacts of family upbringing; (7) project details that make participation easy, better project promotion; and (8) the living environment, availability of free time and money. Addressing a maximum number of these factors with behaviour change techniques can improve the likelihood of citizen science participation.

Type: Article
Title: Exploring factors associated with participation in citizen science among UK museum visitors aged 40-60: A qualitative study using the theoretical domains framework and the capability opportunity motivation-behaviour model
Location: England
Open access status: An open access version is available from UCL Discovery
DOI: 10.1177/0963662520963511
Publisher version: https://doi.org/10.1177%2F0963662520963511
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher's terms and conditions.
Keywords: COM-B, behaviour change, citizen science, public participation, science communication, theoretical domains framework
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL SLASH
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Dept of Geography
URI: https://discovery.ucl.ac.uk/id/eprint/10114588
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