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Perceptual prioritization of self-associated voices

Payne, B; Lavan, N; Knight, S; McGettigan, C; (2020) Perceptual prioritization of self-associated voices. British Journal of Psychology 10.1111/bjop.12479. (In press). Green open access

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Abstract

Information associated with the self is prioritized relative to information associated with others and is therefore processed more quickly and accurately. Across three experiments, we examined whether a new externally‐generated voice could become associated with the self and thus be prioritized in perception. In the first experiment, participants learned associations between three unfamiliar voices and three identities (self, friend, stranger). Participants then made speeded judgements of whether voice‐identity pairs were correctly matched, or not. A clear self‐prioritization effect was found, with participants showing quicker and more accurate responses to the newly self‐associated voice relative to either the friend‐ or stranger‐ voice. In two further experiments, we tested whether this prioritization effect increased if the self‐voice was gender‐matched to the identity of the participant (Experiment 2) or if the self‐voice was chosen by the participant (Experiment 3). Gender‐matching did not significantly influence prioritization; the self‐voice was similarly prioritized when it matched the gender identity of the listener as when it did not. However, we observed that choosing the self‐voice did interact with prioritization (Experiment 3); the self‐voice became more prominent, via lesser prioritization of the other identities, when the self‐voice was chosen relative to when it was not. Our findings have implications for the design and selection of individuated synthetic voices used for assistive communication devices, suggesting that agency in choosing a new vocal identity may modulate the distinctiveness of that voice relative to others.

Type: Article
Title: Perceptual prioritization of self-associated voices
Location: England
Open access status: An open access version is available from UCL Discovery
DOI: 10.1111/bjop.12479
Publisher version: https://doi.org/10.1111/bjop.12479
Language: English
Additional information: This is an open access article under the terms of the Creative Commons Attribution‐NonCommercial License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited and is not used for commercial purposes. http://creativecommons.org/licenses/by-nc/4.0/
Keywords: self-bias, self-prioritization effect, self-voice, vocal identity, voice synthesis
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Speech, Hearing and Phonetic Sciences
URI: https://discovery.ucl.ac.uk/id/eprint/10113588
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