Young, T;
(2019)
Overcoming the pseudo-individualised approach to student interactions.
Presented at: Advance HE Teaching and Learning Conference. Teaching in the spotlight: Innovation for teaching excellence, Newcastle, UK.
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Abstract
Online communication is used increasingly for students on face-to-face and distance learning courses. Often mass communications to students start with their name then a generic text. In fact this ‘pseudo’ individualised approach is frequently ignored. Evidence from our large distance learning course has shown that the response to a ‘pseudo’ individualised approach was 14% versus 68% based on a genuinely individualised approach. This approach in course feedback was rated the most valuable part of our course by most respondents. I will show the difference between these approaches and how to include a personalised email method to increase student response rates.
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