UCL Discovery
UCL home » Library Services » Electronic resources » UCL Discovery

Spending reflects not only who we are but also who we are around: The joint effects of individual and geographic personality on consumption

Ebert, Tobias; Götz, Friedrich M; Gladstone, Joe J; Müller, Sandrine R; Matz, Sandra C; (2021) Spending reflects not only who we are but also who we are around: The joint effects of individual and geographic personality on consumption. Personality and Social Psychology , 121 (2) pp. 378-393. 10.1037/pspp0000344. Green open access

[thumbnail of Gladstone_Spending reflects not only who we are but also who we are around_AAM.pdf]
Preview
Text
Gladstone_Spending reflects not only who we are but also who we are around_AAM.pdf - Accepted Version

Download (2MB) | Preview

Abstract

Interactionist theories are considered to have resolved the classic person-situation debate by demonstrating that human behavior is most accurately described as a function of both personal characteristics as well as environmental cues. According to these theories, personality traits form part of the personal characteristics that drive behavior. We suggest that psychological theory stands to gain from also considering personality traits as an important environmental characteristic that shapes sociocultural norms and institutions, and, in turn, behavior. Building on research in geographical psychology, we support this proposition by presenting evidence on the relationship of individual and regional personality with spending behavior. Analyzing the spending records of 111,336 participants (31,915,942 unique transactions) across 374 Local Authority Districts (LAD) in the United Kingdom, we first show that geographic regions with higher aggregate scores on a given personality trait collectively spend more money on categories associated with that trait. Shifting the focus to individual level spending as our behavioral outcome (N = 1,716), we further demonstrate that regional personality of a participant's home LAD predicts individual spending above and beyond individual personality. That is, a person's spending reflects both their own personality traits as well as the personality traits of the people around them. We use conditional random forest predictions to highlight the robustness of these findings in the presence of a comprehensive set of individual and regional control variables. Taken together, our findings empirically support the proposition that spending behaviors reflect personality traits as both personal and environmental characteristics. (PsycInfo Database Record (c) 2020 APA, all rights reserved).

Type: Article
Title: Spending reflects not only who we are but also who we are around: The joint effects of individual and geographic personality on consumption
Location: United States
Open access status: An open access version is available from UCL Discovery
DOI: 10.1037/pspp0000344
Publisher version: https://doi.org/10.1037/pspp0000344
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher's terms and conditions.
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > UCL School of Management
URI: https://discovery.ucl.ac.uk/id/eprint/10108684
Downloads since deposit
1,197Downloads
Download activity - last month
Download activity - last 12 months
Downloads by country - last 12 months

Archive Staff Only

View Item View Item