Becchetti, L;
Salustri, F;
Scaramozzino, P;
(2020)
Nudging and corporate environmental responsibility: A natural field experiment.
Food Policy
, 97
, Article 101951. 10.1016/j.foodpol.2020.101951.
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Abstract
We devise a “nudging” natural field experiment to test the impact of a simple form of advertising on environmentally responsible products with/without the increase of the responsible product price. We find that the simple use of a small shelf poster explaining the importance of buying a green product (with/without a concurring price increase) generates significant changes in market shares for some of the product classes for both food and non-food products. Part of the effect is generated by the reduced price elasticity of consumers to the poster-plus-price-increase treatment.
| Type: | Article |
|---|---|
| Title: | Nudging and corporate environmental responsibility: A natural field experiment |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1016/j.foodpol.2020.101951 |
| Publisher version: | https://doi.org/10.1016/j.foodpol.2020.101951 |
| Language: | English |
| Additional information: | This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions. |
| Keywords: | Nudging, Environmental sustainability, Consumer behavior, Natural field experiment |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Population Health Sciences > Institute for Global Health |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10108135 |
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