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An Analysis of Twitter and Facebook Use by the Archival Community

Crymble, A; (2010) An Analysis of Twitter and Facebook Use by the Archival Community. Archivaria , 70 pp. 125-151. Green open access

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Abstract

This paper discusses how the archival community is using social networking services such as Twitter and Facebook as outreach tools. The study analyzes the usage patterns of 195 individual and institutional users over a thirty-two-day period during the summer of 2009. By focusing on the 2,926 outbound links posted to the services during the period, the author shows that use is dramatically different between the three test groups: archival organizations using Facebook, archival organizations using Twitter, and archivists using Twitter. The study shows that archival organizations overwhelmingly use the services to promote content they have created themselves, whereas archivists promote information they find useful. In all cases, more frequent posting did not correlate to a larger audience. By examining how others have applied social networking, archivists and archival organizations can determine a social media outreach platform that is suitable to their institutional needs. This study may serve as a starting point toward a greater understanding of outreach in the digital age.

Type: Article
Title: An Analysis of Twitter and Facebook Use by the Archival Community
Location: Canada
Open access status: An open access version is available from UCL Discovery
Language: English
Additional information: AAuthors of manuscripts accepted for publication retain copyright in their work. They are required to sign the Agreement on Authors' Rights and Responsibilities that permits Archivaria to publish and disseminate the work in print and electronically. In the same agreement, authors are required to confirm that "the material submitted for publication in Archivaria, both in its paper and electronic versions, including reproductions of other works (e.g. photographs, maps, etc.) does not infringe upon any existing copyright."
Keywords: archives, digital humanities, social media, twitter, facebook, public history
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL SLASH
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of Arts and Humanities
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of Arts and Humanities > Dept of Information Studies
URI: https://discovery.ucl.ac.uk/id/eprint/10105676
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