Woodcraft, S;
(2020)
Show apartments as ‘aesthetic traps’: Risk, enchantment and illusory homes in London’s Olympic Park.
Home Cultures: The Journal of Architecture, Design and Domestic Space
, 17
(1)
pp. 21-43.
10.1080/17406315.2020.1777629.
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Abstract
This article offers a new analysis of the ‘show apartment’ as a device to disguise the power imbalance between prospective buyers of new off-plan homes and the global network of institutions that drive property development and mortgage-finance industries. Applying Gell’s notion of the ‘aesthetic trap’ to an ethnographic account of show apartments in a new neighbourhood in London’s Olympic Park, the article demonstrates how show apartments are an illusory form at the apex of a process of risk and commodification that disguises and normalises the risks to which potential homeowners are exposed.
| Type: | Article |
|---|---|
| Title: | Show apartments as ‘aesthetic traps’: Risk, enchantment and illusory homes in London’s Olympic Park |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1080/17406315.2020.1777629 |
| Publisher version: | https://doi.org/10.1080/17406315.2020.1777629 |
| Language: | English |
| Additional information: | This version is the author accepted manuscript. For information on re-use, please refer to the publisher's terms and conditions. |
| Keywords: | show apartments, display homes, community, citizenship, London, Olympic Park |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > UCL Institute for Global Prosperity |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10099112 |
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