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A brief introduction to the COM-B Model of behaviour and the PRIME Theory of motivation [v1]

West, R; Michie, S; (2020) A brief introduction to the COM-B Model of behaviour and the PRIME Theory of motivation [v1]. Qeios , Article WW04E6. 10.32388/WW04E6. Green open access

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Abstract

The COM-B model of behaviour is widely used to identify what needs to change in order for a behaviour change intervention to be effective. It identifies three factors that need to be present for any behaviour to occur: capability, opportunity and motivation. These factors interact over time so that behaviour can be seen as part of a dynamic system with positive and negative feedback loops. Motivation is a core part of the model and the PRIME Theory of motivation provides a framework for understanding how reflective thought processes (Planning and Evaluation processes) and emotional and habitual processes (Motive and Impulse/inhibition processes) interact at every moment leading to behaviour (Responses) at that moment.

Type: Article
Title: A brief introduction to the COM-B Model of behaviour and the PRIME Theory of motivation [v1]
Open access status: An open access version is available from UCL Discovery
DOI: 10.32388/WW04E6
Publisher version: https://doi.org/10.32388/WW04E6
Language: English
Additional information: This is an open access publication distributed under the terms of the CC BY 4.0 License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > Clinical, Edu and Hlth Psychology
URI: https://discovery.ucl.ac.uk/id/eprint/10095640
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