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A minimalistic model of bias, polarization and misinformation in social networks

Sikder, O; Smith, RE; Vivo, P; Livan, G; (2020) A minimalistic model of bias, polarization and misinformation in social networks. Scientific Reports , 10 (1) , Article 5493. 10.1038/s41598-020-62085-w. Green open access

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Abstract

Online social networks provide users with unprecedented opportunities to engage with diverse opinions. At the same time, they enable confirmation bias on large scales by empowering individuals to self-select narratives they want to be exposed to. A precise understanding of such tradeoffs is still largely missing. We introduce a social learning model where most participants in a network update their beliefs unbiasedly based on new information, while a minority of participants reject information that is incongruent with their preexisting beliefs. This simple mechanism generates permanent opinion polarization and cascade dynamics, and accounts for the aforementioned tradeoff between confirmation bias and social connectivity through analytic results. We investigate the model's predictions empirically using US county-level data on the impact of Internet access on the formation of beliefs about global warming. We conclude by discussing policy implications of our model, highlighting the downsides of debunking and suggesting alternative strategies to contrast misinformation.

Type: Article
Title: A minimalistic model of bias, polarization and misinformation in social networks
Location: England
Open access status: An open access version is available from UCL Discovery
DOI: 10.1038/s41598-020-62085-w
Publisher version: https://doi.org/10.1038/s41598-020-62085-w
Language: English
Additional information: This work is licensed under a Creative Commons Attribution 4.0 International License. The images or other third party material in this article are included in the Creative Commons license, unless indicated otherwise in the credit line; if the material is not included under the Creative Commons license, users will need to obtain permission from the license holder to reproduce the material. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/
Keywords: Complex networks, Computational science
UCL classification: UCL
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science
URI: https://discovery.ucl.ac.uk/id/eprint/10094971
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