Berry, JW;
Sanchez, J;
(2019)
Perceiving entrepreneurs: Job title comparisons in warmth and competence.
Journal of Business Venturing Insights
, 12
, Article e00145. 10.1016/j.jbvi.2019.e00145.
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Abstract
Recent research in entrepreneurship and stereotypes have considered how entrepreneurs are evaluated on various factors. Taking a social cognition approach, we examine entrepreneur stereotypes by identifying patterns in stereotype content dimensions for entrepreneurs and related job titles. The title of entrepreneur is complex incorporating both business and innovation components. Across three studies we compare warmth and competence dimensions of the title of entrepreneur with those of a business leader (CEO), inventor/innovator (scientist), and a role requiring both creativity and business skills (advertiser). We find that while entrepreneurs are consistently seen as less competent than either a CEO or scientist and more so than an advertiser, they tend to be seen as warmer than these professionals.
| Type: | Article |
|---|---|
| Title: | Perceiving entrepreneurs: Job title comparisons in warmth and competence |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1016/j.jbvi.2019.e00145 |
| Publisher version: | https://doi.org/10.1016/j.jbvi.2019.e00145 |
| Language: | English |
| Additional information: | © 2019 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/). |
| Keywords: | Stereotypes, Entrepreneur, Job titles, Warmth, Competence, Social cognition |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > UCL School of Management |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10085941 |
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