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Perceiving entrepreneurs: Job title comparisons in warmth and competence

Berry, JW; Sanchez, J; (2019) Perceiving entrepreneurs: Job title comparisons in warmth and competence. Journal of Business Venturing Insights , 12 , Article e00145. 10.1016/j.jbvi.2019.e00145. Green open access

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Abstract

Recent research in entrepreneurship and stereotypes have considered how entrepreneurs are evaluated on various factors. Taking a social cognition approach, we examine entrepreneur stereotypes by identifying patterns in stereotype content dimensions for entrepreneurs and related job titles. The title of entrepreneur is complex incorporating both business and innovation components. Across three studies we compare warmth and competence dimensions of the title of entrepreneur with those of a business leader (CEO), inventor/innovator (scientist), and a role requiring both creativity and business skills (advertiser). We find that while entrepreneurs are consistently seen as less competent than either a CEO or scientist and more so than an advertiser, they tend to be seen as warmer than these professionals.

Type: Article
Title: Perceiving entrepreneurs: Job title comparisons in warmth and competence
Open access status: An open access version is available from UCL Discovery
DOI: 10.1016/j.jbvi.2019.e00145
Publisher version: https://doi.org/10.1016/j.jbvi.2019.e00145
Language: English
Additional information: © 2019 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
Keywords: Stereotypes, Entrepreneur, Job titles, Warmth, Competence, Social cognition
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > UCL School of Management
URI: https://discovery.ucl.ac.uk/id/eprint/10085941
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