Szomszor, M;
Kostkova, P;
Cattuto, C;
Van Den Broeck, W;
Barrat, A;
Alani, H;
(2012)
Providing Enhanced Social Interaction Services for Industry Exhibitors at Large Medical Conferences.
In:
Proceedings of 2011 Developments in E-systems Engineering.
(pp. pp. 42-45).
IEEE: Dubai, UAE.
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Abstract
Large medical conferences offer opportunities for participants to find industry exhibitors that offer products and services relevant to their professional interests. Companies often invest significant effort in promotions that encourage participants to spend time at their stand (e.g. providing free gifts, leaflets, running competitions) and register some contact details. Attendees will use the conference to find others who also share similar professional interests, as well as keep up to date with developments on products such has pharmaceuticals and medical equipment. From both perspectives, a number of improvements can be made to enhance the overall experience by using existing active RFID technology: Vendors would be able to more closely monitor the success of their promotions with statistics on the stand's visitors, as well as find more potential customers by using real-time visualizations; Participants would be able to log their social interactions, keeping an electronic history of the people they have met. The SocioPatterns project and Live Social Semantics experiments have recently demonstrated a scalable and robust infrastructure that would support these kinds of improvements. In this paper, we propose an infrastructure that provides enhanced social interaction services for vendors and participants by using small active RFID badges worn by attendees and attached to fixed locations.
| Type: | Proceedings paper |
|---|---|
| Title: | Providing Enhanced Social Interaction Services for Industry Exhibitors at Large Medical Conferences |
| Event: | 2011 Developments in E-systems Engineering |
| ISBN-13: | 978-1-4577-2186-1 |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1109/DeSE.2011.113 |
| Publisher version: | https://doi.org/10.1109/DeSE.2011.113 |
| Language: | English |
| Additional information: | This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions. |
| Keywords: | Real time systems, Monitoring, Active RFID tags, Semantics, Companies, Biomedical monitoring, rfid, social networks, conferences |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Maths and Physical Sciences UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Maths and Physical Sciences > Inst for Risk and Disaster Reduction |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10084560 |
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