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The practice of 'managing as designing'

Cidik, M; Zerjav, V; Papagiannopoulou, V; (2019) The practice of 'managing as designing'. In: Proceedings of Academy for Design Innovation Management Conference 2019. Academy for Design Innovation Management: London, UK. Green open access

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Abstract

Recent studies of ‘design thinking’ for management have criticized the current focus on principles and tools of design thinking, for creating an over-simplified view of a complex process. As a response, this paper sets out to study the empirical details of ‘doing designing’ in order to explore what ‘managing as designing’ involves in practice. Adopting a practice-based theoretical orientation, the paper presents findings from the design meetings of three residential refurbishment projects in the UK. The findings suggest that the management of design practices was accomplished through everyday interactions during which the nature and level of uncertainty of various issues were established, and the corresponding adaptive and innovative courses of actions were developed. Based on these insights, it is concluded that ‘managing as designing’ is primarily about facilitation of everyday organizational interactions, and leadership for the reconciliation of various concerns of multiple stakeholders.

Type: Proceedings paper
Title: The practice of 'managing as designing'
Event: Academy for Design Innovation Management Conference 2019
Location: London, UK
Dates: 18 June 2019 - 21 June 2019
Open access status: An open access version is available from UCL Discovery
Publisher version: https://designinnovationmanagement.com/adim2019/
Language: English
Additional information: This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License. https://creativecommons.org/licenses/by-nc-sa/4.0/
Keywords: management, managing as designing, design thinking, practice
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of the Built Environment > The Bartlett Sch of Const and Proj Mgt
URI: https://discovery.ucl.ac.uk/id/eprint/10083370
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