%PDF-1.5 % 4 0 obj << /S /GoTo /D (section.1) >> endobj 7 0 obj (Introduction) endobj 8 0 obj << /S /GoTo /D (section.2) >> endobj 11 0 obj (Related literature) endobj 12 0 obj << /S /GoTo /D (section.3) >> endobj 15 0 obj (Model) endobj 16 0 obj << /S /GoTo /D (subsection.3.1) >> endobj 19 0 obj (The social network) endobj 20 0 obj << /S /GoTo /D (subsection.3.2) >> endobj 23 0 obj (Communication and congestion) endobj 24 0 obj << /S /GoTo /D (section.4) >> endobj 27 0 obj (The trade-off of the seller) endobj 28 0 obj << /S /GoTo /D (subsection.4.1) >> endobj 31 0 obj (Public WOM) endobj 32 0 obj << /S /GoTo /D (subsection.4.2) >> endobj 35 0 obj (Private WOM) endobj 36 0 obj << /S /GoTo /D (subsection.4.3) >> endobj 39 0 obj (Product diffusion: Private vs Public WOM) endobj 40 0 obj << /S /GoTo /D (section.5) >> endobj 43 0 obj (Moving to a denser network) endobj 44 0 obj << /S /GoTo /D (subsection.5.1) >> endobj 47 0 obj (Density and Private WOM) endobj 48 0 obj << /S /GoTo /D (subsection.5.2) >> endobj 51 0 obj (Density and Public WOM) endobj 52 0 obj << /S /GoTo /D (subsubsection.5.2.1) >> endobj 55 0 obj (Homogenous degree) endobj 56 0 obj << /S /GoTo /D (subsubsection.5.2.2) >> endobj 59 0 obj (The role of hubs) endobj 60 0 obj << /S /GoTo /D (section.6) >> endobj 63 0 obj (The optimal mix between Public and Private WOM) endobj 64 0 obj << /S /GoTo /D (section.7) >> endobj 67 0 obj (Conclusion) endobj 68 0 obj << /S /GoTo /D (appendix.A) >> endobj 71 0 obj () endobj 72 0 obj << /S /GoTo /D (appendix.B) >> endobj 75 0 obj (Construction of the network) endobj 76 0 obj << /S /GoTo /D (subsection.B.1) >> endobj 79 0 obj (The networks in the numerical studies in Sections 5.2 and 6.) endobj 80 0 obj << /S /GoTo /D [81 0 R /Fit] >> endobj 88 0 obj << /Length 2241 /Filter /FlateDecode >> stream xڥXs_CKc82ie]>_.%\] ~@YO}< =-)w,x)Oǒ0(8Ryyşլ'Q}AGdSxkx_ }oZߏ]^}w SgE,X{Yt~{$N$hYD?F.WES\