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The Rally-Intensive Campaign: A Distinct Form of Electioneering in Sub-Saharan Africa and Beyond

Paget, D; (2019) The Rally-Intensive Campaign: A Distinct Form of Electioneering in Sub-Saharan Africa and Beyond. The International Journal of Press/Politics , 24 (4) pp. 444-464. 10.1177/1940161219847952. Green open access

Paget_Dan Paget The rally-intensive campaign Pre-proofs April 2019.pdf - Accepted version

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I consider how to characterize and classify election campaigns in sub-Saharan Africa. I revisit the typology proposed by Pippa Norris, which distinguishes between premodern, modern, and postmodern campaigns. This typology, and others like it, homogenizes ground campaigns. Ground campaigns only feature by virtue of their centrality in premodern campaigns and their peripherality in modern and postmodern campaigns. I argue that the prominence of the rally varies across ground campaigns. By trivializing rallies, current typologies obscure this variation between African campaigns and between campaigns in sub-Saharan Africa and the rest of the world. To accommodate these differences, I propose a schema of campaign ecologies, adapted from Norris’ own, which incorporates a distinct ideal-type: the rally-intensive campaign. This revision internationalizes this hitherto Western-bound typology and may illuminate the features of campaigns in other middle- and low-income countries too. Equally, it throws into relief differences between historic premodern campaigns in Western countries. I contend that rally-intensiveness is a definitive feature of election campaigns from which other features stem. To illuminate such typical features, I study Tanzania, which has the most rally-intensive campaigns in Africa. I draw on ethnographic research and original survey data to identify the four following typical features of the rally-intensive campaign. Local as well as national leaders hold rallies frequently. Local rallies are better attended in aggregate than national ones, and accordingly, campaign contact is direct. Mass meetings dwarf the canvass as a means of campaign contact, and local party networks concentrate their efforts on “producing” rallies.

Type: Article
Title: The Rally-Intensive Campaign: A Distinct Form of Electioneering in Sub-Saharan Africa and Beyond
Open access status: An open access version is available from UCL Discovery
DOI: 10.1177/1940161219847952
Publisher version: https://doi.org/10.1177/1940161219847952
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: rally, election campaign, ground campaign, political communication, Africa
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL SLASH
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS
URI: https://discovery.ucl.ac.uk/id/eprint/10080784
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