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Development of a questionnaire to measure immersion in video media: The Film IEQ

Rigby, JM; Gould, SJJ; Brumby, DP; Cox, AL; (2019) Development of a questionnaire to measure immersion in video media: The Film IEQ. In: Hook, Jonathan and Ursu, Marian and Stenton, Phil, (eds.) Proceedings of the 2019 International Conference on Interactive Experiences for TV and Online Video (TVX '19). (pp. pp. 35-46). ACM (Association for Computing Machinery): New York, USA. Green open access

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Abstract

Researchers and practitioners are keen to understand how new video viewing practices driven by technological developments impact viewers' experiences. We detail the development of the Immersive Experience Questionnaire for Film and TV (Film IEQ). An exploratory factor analysis based on responses from 414 participants revealed a four-factor structure of (1) captivation, (2) real-world dissociation, (3) comprehension, and (4) transportation. We validated the Film IEQ in an experiment that replicated prior research into the effect of viewing on screens of varying size. Responses captured by the Film IEQ indicate that watching on a small phone screen reduces the viewer's level of comprehension, and that this negatively impacts the viewing experience, compared to watching on a larger screen. The Film IEQ allows researchers and practitioners to assess video viewing experiences using a questionnaire that is easy to administer, and that has been empirically validated.

Type: Proceedings paper
Title: Development of a questionnaire to measure immersion in video media: The Film IEQ
Event: 2019 International Conference on Interactive Experiences for TV and Online Video (TVX '19), 4-7 June 2019, Salford, UK
ISBN: 978-1-4503-6017-3
Open access status: An open access version is available from UCL Discovery
DOI: 10.1145/3317697.3323361
Publisher version: https://doi.org/10.1145/3317697.3323361
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Video, film, TV, experience measurement, immersion, exploratory factor analysis
UCL classification: UCL
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > UCL Interaction Centre
UCL > Provost and Vice Provost Offices > UCL BEAMS
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science
UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > Dept of Computer Science
URI: https://discovery.ucl.ac.uk/id/eprint/10079087
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