Weston, SJ;
Gladstone, JJ;
Graham, EK;
Mroczek, DK;
Condon, DM;
(2019)
Who Are the Scrooges? Personality Predictors of Holiday Spending.
Social Psychological and Personality Science
, 10
(6)
pp. 775-782.
10.1177/1948550618792883.
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Abstract
The sharp increase in consumption over the holiday season has important economic implications, yet the psychology underlying this phenomenon has received limited attention. Here, we evaluate the role of individual differences in holiday spending patterns. Using 2 million transactions across 2,133 individuals, we investigate the relationship between the Big 5 personality traits on spending at Christmas. Zero-order correlations suggest holiday spending is associated with conscientiousness, neuroticism and extraversion; the relationship with neuroticism persists after accounting for possible confounders, including income and demographics. These results improve our understanding of how different personality traits predict how people respond to the environmental demands of the holiday season and have broader implications for how personality relates to consumer behavior.
| Type: | Article |
|---|---|
| Title: | Who Are the Scrooges? Personality Predictors of Holiday Spending |
| Open access status: | An open access version is available from UCL Discovery |
| DOI: | 10.1177/1948550618792883 |
| Publisher version: | https://doi.org/10.1177/1948550618792883 |
| Language: | English |
| Additional information: | This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions. |
| Keywords: | Consumer Psychology, Big 5 Personality, Spending, Holiday Season |
| UCL classification: | UCL UCL > Provost and Vice Provost Offices > UCL BEAMS UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science UCL > Provost and Vice Provost Offices > UCL BEAMS > Faculty of Engineering Science > UCL School of Management |
| URI: | https://discovery.ucl.ac.uk/id/eprint/10070464 |
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