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Understanding the sociocultural drivers of urban bushmeat consumption for behavior change interventions in Pointe Noire, Republic of Congo

Chausson, AM; Rowcliffe, M; Escouflaire, L; Wieland, M; Wright, JH; (2019) Understanding the sociocultural drivers of urban bushmeat consumption for behavior change interventions in Pointe Noire, Republic of Congo. Human Ecology , 47 (2) pp. 179-191. 10.1007/s10745-019-0061-z. Green open access

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Abstract

Interventions targeting consumer behavior may help to reduce demand for bushmeat in urban areas. Understanding the drivers of urban bushmeat consumption is crucial to guide such interventions; however the cultural and socio-psychological factors driving consumer behavior remain understudied. Through qualitative interviews with urban bushmeat consumers in Pointe Noire, Republic of Congo, we investigated perceptions of bushmeat and other animal proteins, and social norms regulating urban demand for bushmeat. The perception of bushmeat as natural, tasty and healthy, and a rare luxury product functioning as a symbol of social status, underpins social norms to provide bushmeat. The main barriers to purchasing were cost and availability. Locally produced fish, meat, and poultry were positively perceived as organic and healthy, whereas frozen imported animal proteins were perceived negatively as transformed, of poor quality and taste, and unhealthy. Our findings provide an initial baseline understanding of social-psychological drivers shaping consumption that can inform the design of bushmeat demand reduction campaigns.

Type: Article
Title: Understanding the sociocultural drivers of urban bushmeat consumption for behavior change interventions in Pointe Noire, Republic of Congo
Open access status: An open access version is available from UCL Discovery
DOI: 10.1007/s10745-019-0061-z
Publisher version: https://doi.org/10.1007/s10745-019-0061-z
Language: English
Additional information: This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Keywords: Central Africa, Perceptions, Social norms, Demand reduction, Behavior change urban bushmeat consumption, Pointe Noire
UCL classification: UCL
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Life Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Life Sciences > Div of Biosciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Life Sciences > Div of Biosciences > Genetics, Evolution and Environment
URI: https://discovery.ucl.ac.uk/id/eprint/10069486
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