UCL Discovery
UCL home » Library Services » Electronic resources » UCL Discovery

Two Strategies for Building a Personal Vote: Personalized representation in the UK and Denmark

Hudson, J; Helboe Pedersen, H; (2019) Two Strategies for Building a Personal Vote: Personalized representation in the UK and Denmark. Electoral Studies , 59 pp. 17-26. 10.1016/j.electstud.2019.02.010. Green open access

[thumbnail of Electoral Studies early online.pdf]
Preview
Text
Electoral Studies early online.pdf - Accepted Version

Download (860kB) | Preview

Abstract

Across parliamentary democracies, elected representatives constitute the link between citizens and government. MPs can connect with voters via the party label, or through personalized forms of representation, which is seen to be increasing in importance. However, scholars disagree on what explains variation in MPs' use of personalized representation strategies. In this article, we argue that politicians use different strategies to personalize the link between themselves and citizens: a constituency-oriented and a person-oriented strategy. To test our argument, we develop a new and novel dataset with behavioral measures of personalized representation. Using a content analyses of 698 British and Danish MPs’ personal websites, we demonstrate that the use of personalization strategies is conditional on the incentives MPs face in terms of electoral insecurity, candidate selection procedures, and the electoral context of the system. Our findings show that the level and type of personalized politics vary across political systems and may pose different types of challenges to party democracies.

Type: Article
Title: Two Strategies for Building a Personal Vote: Personalized representation in the UK and Denmark
Open access status: An open access version is available from UCL Discovery
DOI: 10.1016/j.electstud.2019.02.010
Publisher version: https://doi.org/10.1016/j.electstud.2019.02.010
Language: English
Additional information: This version is the author accepted manuscript. For information on re-use, please refer to the publisher’s terms and conditions.
Keywords: Personalized politics, Party democracy, Electoral incentives, Communication strategies, MP websites
UCL classification: UCL
UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > UCL SLASH
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS
UCL > Provost and Vice Provost Offices > UCL SLASH > Faculty of S&HS > Dept of Political Science
URI: https://discovery.ucl.ac.uk/id/eprint/10069083
Downloads since deposit
104Downloads
Download activity - last month
Download activity - last 12 months
Downloads by country - last 12 months

Archive Staff Only

View Item View Item