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Why Do You Need This? Selective Disclosure of Data Among Citizen Scientists

Rudnicka, A; Cox, AL; Gould, S; (2019) Why Do You Need This? Selective Disclosure of Data Among Citizen Scientists. In: Cox, Anna and Kostakos, Vassilis, (eds.) Proceedings of the 2019 (CHI '19 ) CHI Conference on Human Factors in Computing Systems. (pp. paper no. 392). ACM: New York, NY, USA. Green open access

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Abstract

Recent scandals involving data from participatory research have contributed to broader public concern about online privacy. Such concerns might make people more reluctant to participate in research that asks them to volunteer personal data, compromising many researchers’ data collection. We tested several motivational messages that encouraged participation in a citizen science project. We measured people’s willingness to disclose personal information. While participants were less likely to share sensitive data than neutral data, disclosure behaviour was not affected by attitudes to privacy. Importantly, we found that citizen scientists who were exposed to a motivational message that emphasised ‘learning’ were more likely to share sensitive information than those presented with other types of motivational cues. Our results suggest that priming individuals with motivational messages can increase their willingness to contribute personal data to a project, even if the request pertains to sensitive information.

Type: Proceedings paper
Title: Why Do You Need This? Selective Disclosure of Data Among Citizen Scientists
Event: CHI 2019: Conference on Human Factors in Computing Systems, 4 - 9 May 2019, Glasgow, UK
Location: Glasgow
Dates: 04 May 2019 - 09 May 2019
ISBN-13: 978-1-4503-5970-2
Open access status: An open access version is available from UCL Discovery
DOI: 10.1145/3290605.3300622
Publisher version: https://doi.org/10.1145/3290605.3300622
Language: English
Additional information: Copyright © 2019 Copyright is held by the owner/author(s). This work is licensed under a Creative Commons Attribution International 4.0 License.
Keywords: citizen science, privacy, disclosure, motivation, dabblers.
UCL classification: UCL > Provost and Vice Provost Offices
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences
UCL > Provost and Vice Provost Offices > School of Life and Medical Sciences > Faculty of Brain Sciences > Div of Psychology and Lang Sciences > UCL Interaction Centre
URI: https://discovery.ucl.ac.uk/id/eprint/10067550
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